I am a Chief Operating Officer (COO) with a couple of decades of experience in operational excellence and marketing, currently leading teams at several startups.

My background is built on a strong foundation in digital marketing and operational strategy. I hold a Professional Diploma in Digital Marketing from the Digital Marketing Institute.

I am a native speaker of English, Spanish, and Portuguese and have intermediate conversational skills in Japanese. My professional focus is on helping companies achieve their goals through innovative marketing and operational strategy.

I lead operational strategy for several startups, which has given me a unique perspective on the practical application of business and marketing. I bring this real-world, problem-solving approach to my tutoring, helping students or mentees elevate their experience to tangible outcomes.

Every student or professional I mentor is different, and my approach is adapted to their individual needs once we have identified their knowledge gaps or areas for growth. Whether you're a business student, an aspiring entrepreneur, or a professional looking to upskill, I tailor each session to your specific goals and current level of understanding.

I believe understanding is the best approach to learning and teaching, especially in marketing and business. There's no point in just memorising models or frameworks if you don't understand how they apply in the real world. I explain concepts in an easy-to-grasp way, using practical examples from my experience leading startups, and I am very patient throughout the process.

However, I cannot perform miracles. Professionals aiming for top results—whether that's securing a promotion, or successfully launching a project—would be expected to do some independent work in between sessions, such as analysing case studies, working on practical assignments, or preparing for discussions.

I also offer a lot of flexibility. If you've learned something in a course or at work that you didn't quite understand, I can go over the topic again with you during our session. If you've already grasped everything, I can introduce new concepts to prepare you for what's ahead, whether that's advanced strategy, digital marketing tools, or operational frameworks.